Aesthetic Laser Rentals
Project Brief
Aesthetic Laser Rentals (ALR) is a company that specializes in making aesthetic equipment accessible and affordable for plastic surgeons, dermatologists, and MedSpa owners through their cost-effective rental program. ALR has achieved remarkable success by serving med spa owners and operators across the United States.
From the beginning of ALR, Top Fox Marketing has been a strategic partner, playing a pivotal role in establishing the company’s robust online presence. We provided valuable assistance in crafting compelling website copy and delivering insightful design feedback. ALR quickly emerged as a thriving enterprise, catering to the needs of med spa owners and operators nationwide. TFM continues to support ALR with comprehensive advertising and content marketing support.
Objectives & Strategy
Phase 1:
Our partnership began with two crucial copywriting projects. To appeal to investors, we strategically enhanced ALR’s Founder’s LinkedIn profile to effectively highligh their exceptional career accomplishments. We crafted compelling technical descriptions for each advanced laser to be featured on ALR’s website.
Phase 2:
Once the ALR brand foundation was established, it was time to fuel the company’s growth with a robust content strategy. To achieve this, we produced a compelling series of videos that succinctly outlined the numerous benefits of renting aesthetic equipment from ALR. These videos serve as engaging and informative resources for ALR’s target audience.
Phase 3:
Building upon the content library we had developed, we strategically leveraged organic social media channels to amplify brand awareness and improve SEO rankings. Through consistent sharing of the videos on platforms such as Instagram and other relevant social media channels, we ensured maximum reach and engagement. Additionally, we meticulously designed a series of highly effective Instagram ads that effectively drove targeted traffic back to the ALR website, further enhancing their online presence.
Phase 3:
Recognizing the significance of proactive sales outreach in the B2B sector, we devised two distinct LinkedIn InMail Drip campaigns to establish valuable connections with ALR’s target audiences. These customized campaigns were tailored to effectively communicate ALR’s value proposition, driving lead generation and fostering meaningful relationships with potential customers.
The Results
– Highly performing ads with more than 75,000 impressions, 600+ clicks to landing page, and 1.5% CTR
– 104,000 impressions on social media in one month
– 96% growth on social media, month-over-month
– Investments secured
– Technically accurate website copy
– Robust library of videos
Feed-stopping ads
Facebook, Instagram, & LinkedIn ads…we’ve got you covered.
"Top Fox is the most organized and creative marketing company I have used. On-time and on-budget but most importantly, their marketing campaigns have been very successful."
Brian Kosar, CEO & Founder
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